Singles’ day | Putting Black Friday to shame

James Plant

Singles’ Day is the world’s biggest shopping holiday, but most people don’t know what it is.

You’ve definitely heard of (and probably participated in) the shopping holidays like Black Friday and Amazon Prime day! Singles’ Day, outshines all of those as the biggest physical and online retail day in the world.

Gaining traction in the UK

In the world of e-commerce, Singles’ Day has emerged as a retail powerhouse, surpassing even Black Friday and Cyber Monday in terms of sales. Originally starting in China, this holiday celebrating those amongst us that are single, has transcended borders and is now gaining some real traction in the United Kingdom.

With millions of consumers anticipating Singles’ Day deals, the role of logistics providers in ensuring a seamless shopping experience cannot be understated.

Before we dive into the logistics aspect, let’s understand the significance of Singles’ Day. Observed on November 11th (11/11 – chosen for the date’s abundance of single digits), this day has evolved into a shopping extravaganza. It’s a day when consumers, whether single or not, indulge in retail therapy, making it a golden opportunity for businesses to boost their sales.

The challenge

Singles’ Day generates an enormous surge in online orders, which, without efficient logistics, can lead to delivery delays, inventory shortages, and customer dissatisfaction. Here’s where we step in.

Logistics providers must be prepared for the Singles’ Day rush by offering scalable solutions. This includes having the ability to expand their workforce and warehouse capacity to accommodate the surge in shipments.

Transparent customer communication

Timely and transparent communication with customers regarding delivery times and tracking updates can significantly enhance the overall shopping experience.

Extensive networks

Logistics providers can collaborate with other service providers, such as last-mile delivery companies or packaging suppliers, to create a well-oiled supply chain ecosystem.

Effective inventory management

Implementing robust inventory management systems ensures that products are readily available to meet the surge in demand.

It only makes sense that as culture becomes more international, Singles’ Day will join the line up of shopping events, alongside—or even more highly anticipated than—Black Friday and Cyber Monday, which have established themselves as modern spending days.

As we approach Singles’ Day, logistics providers should view it as an opportunity to shine. By making strategic investments and decisions, they can establish a lasting impact on the future of e-commerce, both for themselves and their clients.

In the world of e-commerce, logistics providers are the unsung heroes, and on Singles’ Day, their role becomes even more pronounced, ensuring that shopper’s dream purchase arrives on time.

If you need help preparing for Singles’ day and the Cyber weekend – please contact one of our expert team.

Sustainable Freight Network
Grace Reddish

Earth Day 2024

Not just a day, but a movement. Since the very first Earth Day in 1970, over a billion people have gotten involved to safeguard our

Read More »
James Plant

How can DHL and Consolidate empower UK businesses?

In the increasingly competitive landscape of global commerce, UK businesses face a critical question: How can they secure a competitive advantage in the European marketplace amidst Brexit complexities, evolving trade dynamics, and shifting customer demands?

Read More »

Are you connected with Claire?

Claire is our Talent Acquisition Specialist so if you’re on the Easter Job Hunt, she’s a great person to connect with on LinkedIn.

Claire is always sharing news on our latest vacancies, top job hunting tips and showcasing what a career at Baxter Freight looks like.

Don’t delay, get connected!

Get to know us better!

Hi – we’re Baxter Freight 🖐️ It’s great to meet you!

Yes we move freight, but take a closer look and you find we’re so much more

From our vibrant office culture to the values we live by – find out what makes us tick.

Egg-cellent - you've found a new job!

Forget about the chocolate eggs this Easter – you’re on an Easter Job Hunt! And we have a cracking one for you to enjoy 🥚

If you’re a uni grad with a passion for sales – we have the opportunity for you.

Check out our Graduate Account Manager vacancy and apply today!

Egg-cellent - you've found a new job!

Forget about the chocolate eggs this Easter – you’re on an Easter Job Hunt! And we have a cracking one for you to enjoy 🥚

If you’re an experienced sales professional looking to develop long-term relationships with your clients – we have the opportunity for you.

Check out our Account Manager vacancy and apply today!

Established reputation

Our levels of experience and reputation have enabled us to innovate quickly within the industry.

Baxter Freight has been operating and excelling in the UK and Europe for over a decade now. Our leadership has been leading the way in the logistics industry for a lot longer.

We have led the way as the UK went through Brexit and established ourselves as experts in working in Europe. 

Vehicle Types:

Vans: Short wheel-based, Long wheel-based, Extra- long wheel based

Luton vans: Curtainsider, Box, Tail lift, Flatbed

7.5 Tonnes – 18 Tonnes: Curtainsider, Flatbed Box, Rigids, Tail lift, HIAB, Moffett

Artics (44 Tonnes): Box, Tail lift, Flatbed, HIAB, Moffett, Curtainsider

Rigids: Tail lift, Flatbed, HIAB, Moffett

Specialised Vehicles/Trailers: Sliding Roof, Low Loader, Stepframe, Double Decker, Mega, Beavertail, Extendable Flatbed, Super mega Flatbed, Wafer Deck, Container Self-loading, Skeleton, Racked / Open floor trailer, Tanker, Silo, Swap Body, Jumbo (Wagon & Drag), Walking floor, Coil well, Stanchion, Hanging Garment, Frigo

We have access to an extensive network that offers a wide range of vehicle types. If you need something in particular, please do not hesitate to contact us.