About Us
Dynamic, collaborative and enthusiastic; that’s us in a nutshell
Why don’t we dig a little deeper…
Every day we build strong connections
From our customers, suppliers, to our team, our continuous collaboration helps us to transport some of the wildest things you can imagine, partnering with huge global brands to access a worldwide market.
Our levels of experience and reputation have enabled us to innovate quickly within the industry, even leading us to become DHL’s UK Sales Partner. We do this by employing the greatest talent and creating a vibrant culture where we value experience, creativity and a healthy work life balance.
what are the special ingredients that make us, us?
Our values
You could say our secret recipe lies in our DNA, which is set out in our 4 core values – who we are as a team to be the best for our customers, our suppliers and each other.
We Own It
We take as much individual responsibility as we can. Our long-term success comes from listening, learning and constantly improving.
We are Creative
We continuously innovate and are tenacious in helping our customers, suppliers and each other to find the solution to achieve their goals.
We are Better Together
We have a friendly, open culture of collaboration with our customers, suppliers and each other, helping us to achieve the best results and overcome even the most difficult challenges.
We are Authentic
We do what we say. Being honest, straightforward and humble builds trust in everything we do.
Our Mission & Vision
Our Mission
We are the solutions architects for even the most complex logistics requirements building sustainable, collaborative relationships where everyone wins.
Helps us to achieve…
OUR VISION
We drive our customers’ long-term success by optimising their supply chain whilst minimising environmental impact.
The team behind the brand
History in numbers
From there to here
Our home is in Nottingham, central to the UK and named as one of the best places to start a business. You’ll find us with our neighbours, Boots, one of the country’s most well-established and thriving brands.
Established by Ian Baxter and Peter Isler, made a £2.5 million turnover.
Hit £10 million turnover.
Began our partnership with DHL Freight, between the UK and Nordics.
Named fastest growing company in Nottinghamshire.
Awarded Authorised Economic Operator (AEO) status.
We’re announced as DHL Freight’s UK Sales Partner for all freight between the UK and Europe. We established our partnership with Gerlach.
When the UK withdrew from the EU; we led the way in supporting customers through this transition.
Expanded to a team of 120, with a turnover of £37 million.
Baxter Freight launches a new website to help customers find the right solution.
Established in 2014, Baxter Freight turns 10!
Supporting our local community
Having a real impact
From skydiving to bake sales, marathons to food bank donations – we’re all about supporting our local community.
We’re proud to be Business Partner of Nottingham Hospitals Charity, a charity committed to supporting all four NHS hospitals across Nottingham.
No matter how large or small the event is, by coming together we’re able to make a real impact on our community. In 2023, Team Baxter managed to raise over £6,000 for causes close to our hearts. Have a look at some of the things we got up to!
What we've been up to...
Pursuit of excellence; becoming the industry leader in customer service
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