About Us
Dynamic, collaborative and enthusiastic; that’s us in a nutshell
Why don’t we dig a little deeper…
Built on strong connections
what are the special ingredients that make us, us?
Every day is about collaboration across people, businesses and supply chains. We work with customers and partners around the world to deliver logistics that are reliable, transparent and built on strong relationships.
By combining our expertise, technology and our people, we keep goods moving and businesses growing.
We are a people-led business that believes how we work matters just as much as what we deliver.
By focusing on doing things the right way, building trust, supporting one another and taking responsibility, we’re helping to shape a more ethical, people-orientated and planet-focused logistics industry.
Our Mission
We use our creativity, relationships and technology
to transform our customers’ logistics and help make
our industry more ethical, people-orientated and
planet-focused.
Our values
You could say our secret recipe lies in our DNA, which is set out in our 4 core values – who we are as a team to be the best for our customers, our suppliers and each other.
We Own It
We take as much individual responsibility as we can. Our long-term success comes from listening, learning and constantly improving.
We are Creative
We continuously innovate and are tenacious in helping our customers, suppliers and each other to find the solution to achieve their goals.
We are Better Together
We have a friendly, open culture of collaboration with our customers, suppliers and each other, helping us to achieve the best results and overcome even the most difficult challenges.
We are Authentic
We do what we say. Being honest, straightforward and humble builds trust in everything we do.
Our Sustainability
At Baxter Freight, we’re passionate about helping businesses simplify and optimise complex supply chains, whilst minimising environmental impact. And that same principle applies to our own internal operations.
Find out how we’re managing our own environmental impact, alongside our ongoing commitment to delivering carbon smart logistics solutions.
The team behind the brand
History in numbers
From there to here
Our home is in Nottingham, central to the UK and named as one of the best places to start a business. You’ll find us with our neighbours, Boots, one of the country’s most well-established and thriving brands.
Established by Ian Baxter and Peter Isler, made a £2.5 million turnover.
Hit £10 million turnover.
Began our partnership with DHL Freight, between the UK and Nordics.
Named fastest growing company in Nottinghamshire.
Awarded Authorised Economic Operator (AEO) status.
We’re announced as DHL Freight’s UK Sales Partner for all freight between the UK and Europe. We established our partnership with Gerlach.
When the UK withdrew from the EU; we led the way in supporting customers through this transition.
Expanded to a team of 120, with a turnover of £37 million.
Baxter Freight launches a new website to help customers find the right solution.
Established in 2014, Baxter Freight turns 10!
The Sustainable Freight Network launched
We became a Certified B Corporation™.
Culture & community at our core
From bowling to bake sales, marathons to food bank donations – we’re all about supporting our local community.
As well as paid time off to donate blood, all our employees are entitled to one paid volunteering day per year with the aim of completing 350 volunteer hours by the end of the year. We’re proud to partner with Nottingham Hope, a local charity that operates 14 food banks, and runs its own allotments to support individuals and families in need.
No matter how large or small, by coming together we’re able to make a real impact on our community. In 2025, Team Baxter managed to raise £1,888 for causes close to our hearts. Have a look at some of the things we got up to!
What we've been up to...
Baxter Freight achieves Cyber Essentials Plus accreditation
Baxter Freight has achieved Cyber Essentials Plus (CE+) certification, demonstrating our commitment to protect our systems, and to maintain robust standards of cyber security hygiene across our operations.
From disruption to resilience: How to protect peak season supply chains
Peak season is no longer predictable. Spikes in demand, labour shortages, port congestion, extreme weather, cyber disruption, carrier capacity constraints, and shifting consumer expectations can all collide at once; putting increased and unprecedented pressure
Why keeping your options open can be the most cost-effective approach
Today’s trading environment is nothing if not unpredictable, and success is no longer determined solely by the cost of moving goods from A to B. As such, the role of any logistics partner has evolved beyond simply arranging
Common customs errors and how to avoid them
Customs errors can occur at any time of the year, but they increase in likelihood when supply chains are put under pressure. Orders increase, deadlines become tighter, and teams are often working against the clock to keep goods moving.
A guide to UK CBAM: What do UK businesses need to know?
The UK’s Carbon Border Adjustment Mechanism (CBAM) is a regulatory framework introduced to address carbon leakage and encourage lower-carbon global supply chains. In the EU, CBAM is already in effect,
Shipping dangerous goods by air: what you need to know
Shipping dangerous goods by air can seem complicated. In this guide, we explain what goods fall under dangerous goods classification, some of the most common challenges faced by businesses, and how expert support can help you move hazardous air freight safely and efficiently.
