About Us
Dynamic, collaborative and enthusiastic; that’s us in a nutshell
Why don’t we dig a little deeper…
Every day we build strong connections
From our customers, suppliers, to our team, our continuous collaboration helps us to transport some of the wildest things you can imagine, partnering with huge global brands to access a worldwide market.
Our levels of experience and reputation have enabled us to innovate quickly within the industry.
We do this by employing the greatest talent and creating a vibrant culture where we value experience, creativity and a healthy work life balance.
what are the special ingredients that make us, us?
Our Mission
We use our creativity, relationships and technology
to transform our customers’ logistics and help make
our industry more ethical, people-orientated and
planet-focused.
Our values
You could say our secret recipe lies in our DNA, which is set out in our 4 core values – who we are as a team to be the best for our customers, our suppliers and each other.
We Own It
We take as much individual responsibility as we can. Our long-term success comes from listening, learning and constantly improving.
We are Creative
We continuously innovate and are tenacious in helping our customers, suppliers and each other to find the solution to achieve their goals.
We are Better Together
We have a friendly, open culture of collaboration with our customers, suppliers and each other, helping us to achieve the best results and overcome even the most difficult challenges.
We are Authentic
We do what we say. Being honest, straightforward and humble builds trust in everything we do.
Our Sustainability
At Baxter Freight, we’re passionate about helping businesses simplify and optimise complex supply chains, whilst minimising environmental impact. And that same principle applies to our own internal operations.
Find out how we’re managing our own environmental impact, alongside our ongoing commitment to delivering carbon smart logistics solutions.
The team behind the brand
History in numbers
From there to here
Our home is in Nottingham, central to the UK and named as one of the best places to start a business. You’ll find us with our neighbours, Boots, one of the country’s most well-established and thriving brands.
Established by Ian Baxter and Peter Isler, made a £2.5 million turnover.
Hit £10 million turnover.
Began our partnership with DHL Freight, between the UK and Nordics.
Named fastest growing company in Nottinghamshire.
Awarded Authorised Economic Operator (AEO) status.
We’re announced as DHL Freight’s UK Sales Partner for all freight between the UK and Europe. We established our partnership with Gerlach.
When the UK withdrew from the EU; we led the way in supporting customers through this transition.
Expanded to a team of 120, with a turnover of £37 million.
Baxter Freight launches a new website to help customers find the right solution.
Established in 2014, Baxter Freight turns 10!
The Sustainable Freight Network launched
We became a Certified B Corporation™.
Culture & community at our core
From bowling to bake sales, marathons to food bank donations – we’re all about supporting our local community.
As well as paid time off to donate blood, all our employees are entitled to one paid volunteering day per year with the aim of completing 350 volunteer hours by the end of the year. We’re proud to partner with Nottingham Hope, a local charity that operates 14 food banks, and runs its own allotments to support individuals and families in need.
No matter how large or small, by coming together we’re able to make a real impact on our community. In 2025, Team Baxter managed to raise £1,888 for causes close to our hearts. Have a look at some of the things we got up to!
What we've been up to...
Moving small volumes: When groupage makes strategic sense – and when it doesn’t
Dedicated transport still offers maximum control over your goods, but can come with a high price tag, which has made groupage and consolidated loads increasingly attractive. Explore some of the benefits and risks of this logistics solution, and the impact this can have for your business.
Preparing for unexpected peaks: building resilience into your supply chain
While seasonal surges and predictable calendar events significantly influence both capacity and demand, the most disruptive periods are increasingly coming from beyond the calendar: geopolitical tensions, conflict, port closures, and labour strikes. Find out what to watch out for and what you can do to help build a more resilient supply chain.
Baxter Freight is now B Corp™ Certified
Baxter Freight is now B Corp™ Certified, the result of a significant team effort across the business. This is a major milestone for Baxter Freight, recognising the standards we meet today and the direction we are committed to long term: helping our industry become more ethical, people-orientated and planet-focused.
Are hidden logistics pressures restricting construction and aggregates supply chain growth?
We explore how hidden logistics pressures can incur unforeseen costs for construction and aggregate supply chains, and the impact this can have on brand reputation and trust.
Spreading hope through our new charity partnership
We’re proud to announce our new charity partnership with Hope Nottingham, a local organisation doing vital work to support individuals and families across the region.
edie26: Sustainable logistics on full charge!
Through 24 to 27 March, Baxter Freight’s Sustainable Freight Network exhibited at the edie 26 Summit in the Business Design Centre, London. Having already held a stand at the edie Supply Chain Summit in 2025, we were over the moon to be involved in this year’s event.
