HAPPY VALENTINE’S DAY 
While we bid farewell to the holiday season and try to keep up with regrettable new year resolutions, Cupid has been patiently waiting for his time in the limelight: Valentine’s Day!
If modern Cupid had to be embodied it would probably look like one of the world’s global supply chain networks.
It’s a special day dedicated to celebrating affection between loved ones. Whether it’s spending quality time with a significant other, sending thoughtful gifts, or expressing love to friends and family, there are many ways to show how much you care.
This year, over 40 million Brits will be celebrating by purchasing flowers, cards, sweet treats and other gifts. Though they may have dithered over the perfect way to show how they feel, many have not considered the vital role the transportation & logistics industry plays in the helping the special day run exactly how they planned it.
IS VALENTINE’S DAY MADE POSSIBLE BY LOGISTICS? 
Thanks to the dedication and collaboration of a global network of supply chain professionals, Valentine’s Day gifts will arrive on time and those 40 million Brits will be able to show their love to those who matter most.
Getting consistent results and delivering the perfect roses, the perfect box of pralines or the most delicious bag of popcorn for a film night, on time for the Valentine’s Day deadline, can be a difficult undertaking to accomplish.
Without appropriate supply chains in place, the holiday may not be a pleasant one for most customers and food suppliers. The logistics of Valentine’s Day is dominated by the expertise of suppliers and shipping companies to deliver orders on time.
BAXTER FREIGHT’S VERY OWN CUPID 
The ideal valentine’s date night option has always been the “popcorn and a movie” scenario.
The snacks you choose for “popcorn and a movie” are one of the most important parts of the movie-watching experience. You can go classic with a little microwave popcorn or you can make it extra special and opt for a bag of luxury popcorn.
The account manager responsible for delivering the most delicious popcorn to supermarkets in plenty of time for date night is our very own Will Lale.
“Doing domestic and international full trailer loads while managing the process from start to finish helps to create a smooth operation for them. Popcorns great for Valentine’s Day of course because it goes well with sharing and watching movies – my personal favourite is sweet and salty”
– Will Lale, Account Manager
Whether you’re thinking about a fresh bouquet of beautiful roses, a bag of delicious popcorn to share over a romantic film, or a personalised gift to your sweetheart, be sure to make sustainable choices and don’t forget to thank the people behind these complex supply chains that ensure safe and timely delivery!
HAPPY VALENTINE’S DAY TO ONE AND ALL! 
Contact one of our Account Managers to see how we can add some love to your supply chain.
