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Posted 15th December 2019

Attracting new talent to the freight industry

Recruiting an additional eleven members to our growing team, we share our story on how we look outside of the freight industry to attract new talent.

It’s been a busy few months of recruitment at Baxter Freight. Since July, we have added an additional eleven members to our team.

On track to achieve our goal of increasing employee numbers to 120 by 2021, we are delighted to welcome our newest recruits.

TOP L-R: Kiera Madden, Tom Southall. Nicole Parker, Mac Gamble, Amy Clifford.

BOTTOM L-R:  Robyn Sewter, Dan McLellan, Jasmin Davies, Aimie Hallam, Rebecca Boulter, Charlotte Knights.

The largest area of expansion has been in the account management team. With a growing demand for our services comes the need for skilled customer service professionals – each acting as a single point of contact for customers, working closely to understand their needs and develop long term relationships. Rather than focus on recruiting from our competitors, we are growing our own team of future freight leaders.

With a structured training programme and coaching every step of the way from some of the UK’s most experienced freight professionals, we are building our own skilled workforce from the ground up.

Joining the Account Management team are Jasmin Davies, Mac Gamble, Charlotte Knights, Kiera Madden, Dan McLellan, Robyn Sewter and Tom Southall.

With a range of sales and customer service backgrounds including retail, telesales and field sales however, all are brand new to the world of freight.

As a candidate, making the move to work in a new industry like freight could be daunting. With Baxter Freight, it doesn’t have to be.


Meet Robyn

Robyn took the decision to return to sales after previously working as a French and Spanish teacher in a secondary school. A keen learner, Robyn has three degrees but was a little nervous about her lack of industry knowledge when she first applied for the role:

“In the end there was no need to worry,” explains Robyn.

“From the beginning it was clear that Baxter Freight were more interested in me as a person, not how much I knew about pallets and containers.

“Don’t get me wrong, now I’m in the role, is it all about freight and I’m fascinated.

“I love learning and every day I’m finding out something new, gaining knowledge and helping customers find the best way to move their goods.

“And our customer’s cargo comes in all shapes and sizes. From cat food, to huge industrial generators, it’s all about building a relationship with a customer and being there to help when they need us.”

Head of HR and Associate Director, Lorraine Sutcliffe explains why she is not afraid to recruit someone new to freight:

“When we embark on a recruitment campaign, we don’t expect the finished article to walk through our doors.

“Previous sales experience is essential, but we are ultimately looking for that spark, that natural ability to build rapport and an ambition to succeed.

“At the core of our strategy is to recruit people with potential, invest in their development and to build our business around them as they grow.

“We want to be known as a company which is a great place to work, one that invests in its people and always looks internally first when more senior roles come up.”

Providing the balance of experience, and growing the wider team at Baxter Freight, is Rebecca Boulter, Key Account Co-ordinator, Amy Clifford, Marketing & Communications Officer, Aimie Hallam, Domestic Operator and Nicole Parker, Sea/Airfreight Operator. Between these new starters is over 30 years of freight experience, including an International Transport Manager Certificate of Professional Competence (CPC) held by Domestic Operator, Aimie.

Find our more about each team member at Baxter Freight by reading their profile at


Join us

Baxter Freight is current looking for additional Account Managers to join their team. If you have previous sales experience, ambition and are great at building relationships, visit to find out how you can start an exciting career in freight.