Keeping global shows running – Rugby World Cup

James Plant

Using the ATA Carnet process to ease the complexities of shipping to Europe

The Rugby World Cup is one of the most prestigious and widely watched international rugby tournaments in the world. It is a quadrennial event that brings together the best national rugby teams from around the globe to compete for the coveted Webb Ellis Cup.

But, how does logistics help make it all possible?

Logistics plays the role of an unsung hero for all events not just the Rugby World Cup, working tirelessly behind the scenes to organise the seamless union of athletes, equipment, and fans during every sporting spectacle.

This silent magic is what transforms stadiums into battlefields, ensuring that the show goes on without a hitch. Whether it’s the transportation of colossal scrum machines or the distribution of fans’ favourite shirts, logistics is the backbone that keeps this global spectacle running like clockwork.

It’s intricate web of coordination ensures that fans can savour every moment of the tournament, with the assurance that everything they need will be ready.

Our dedicated team has been tirelessly organising time-critical deliveries across the France to ensure that our loyal customers are fully prepared for the first kick of the event.

We have over 40 Account Managers who work very closely with our customers who oversee the whole process, from communicating with hauliers, handling routing, communicating everything along the way and even helping with paperwork. They are all supported by our experienced Operations & Customs Teams who are always on hand to offer detailed expertise.

The magnitude of organising such an operation for such a prestigious event, demands impeccable communication from Account Manager, Leah, and the expert Operations Team, as we navigate the movement of large, specialised items required for this monumental event. From live updates to the careful arrangement of specialist equipment to offload at delivery points, Leah ensures that every detail is accounted for.

All of the items moved for the Rugby World Cup are using the ATA Carnet process. This allows us to re-import them at a later date, highlighting the intricacies and foresight that logistics brings to the forefront of event management.

It’s these behind-the-scenes efforts that ensure the smooth operation of a global spectacle, making logistics a pillar of success in the sports world.

If you need someone to help make your exhibitions, event or sporting spectacle possible, then contact Leah or our expert team today!

James Plant

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