SIAN Wholesale
SIAN Wholesale are one of the fastest-growing distributors of FMCG in the UK, specialising in the distribution of toiletries, cosmetics, drinks and confectionary.
Find out how we make it possible for SIAN Wholesale.
- Solution: Accelerate
- Product: Wholesale products
Understanding our customers
Since 2003, SIAN Wholesale have been simplifying the wholesale process for their customers, providing a wide range of branded products at competitive prices.
Recently, we were tasked with moving large amounts of FMCG to discount stores up and down the UK.
From toiletries to healthcare, groceries to beauty – we guaranteed the products made their way on time, ready to hit the shelves.
Communication is key
Within logistics, to ensure supply chain movements are as seamless as possible, communication is key.
For this project SIAN Wholesale collaborated with their dedicated Account Manager, who ensured constant communication from start to finish.
SIAN Wholesale’s Sales & Logistics Coordinator, Ellie Wadman, explains:
“Communication for us at SIAN is key, and our Account Manager is always on hand when you need them. Together, we have built a really good relationship and put in processes to ensure that our jobs are done efficiently.”
Need for speed
As SIAN Wholesale required their goods to be moved with speed, our Accelerate solution worked best for their needs.
From providing direct services and optimised routing, Accelerate enables us to distribute multiple loads weekly of SIAN Wholesale’s goods to their customers on time.
Our Accelerate solution was also tailored to SIAN Wholesale’s needs by providing export containers and import entries into the Netherlands.
At Baxter Freight, we understand that your goods are your priority, and not always the logistics. Due to this we take the hassle out of supply chains, leaving you to focus on what’s most important.
Proactive approaches
Each project comes with its own unique requirements, whether it be the weight, size or the type of goods being moved.
For SIAN Wholesale, some requirements included requiring vehicles within the hour and maintaining confidentiality due to the nature of their orders.
SIAN Wholesale’s dedicated Account Manager and our Accelerate Team guaranteed that all necessary vehicles arrived when needed, in addition to creating a new customs process for their goods, ensuring a smooth transition between borders.
Through building long-term relationships we are able to offer value across supply chains, no matter what obstacles arise.
The impact we have is displayed through the experiences of our customers – SIAN Wholesale have already “recommended Baxter Freight to other suppliers and customers when they are in need of new forwarders.”
Phil Bilson – SIAN Wholesale’s Account Manager
Phil is the dedicated Account Manager who assists SIAN Wholesale with any requests they have – no matter how big or small. He is there to answer any queries and provide updates on the shipments.
If you are looking to move goods via road or would like to know more about the movements of SIAN Wholesale – please contact Phil today!
