We were trusted to move the nation’s favourite high protein, low sugar Protein bar, now with the combined taste of OREO – find out how we made it possible for Grenade.

A product launch with a blast!

Many of our customers start their partnership with our team at Baxter Freight when moving goods becomes a sudden priority and a quick solution is needed.

That was the case with Grenade, a food brand part of the Mondelez group, who were looking to import their protein bars direct from their manufacturing plant in Lithuania to the UK. This was no ordinary protein bar, but a brand new product launch for a protein bar with the unmistakable taste of Oreo the #1 cookie brand in the world!

Accelerating into Stores Across the UK

Preparing for launch date on 26th January, with a brand team at Grenade ready to deliver a viral marketing campaign, the product HAD hit the shelves well ahead of schedule.

From 20th December, just ahead of Christmas (and all the festive closures) our Accelerate team were busy organising double man temperature-controlled vehicles to move the product from Lithuania to the UK, hitting UK shores with customs cleared 3 days later.

In total we helped to ship 7 full loads to the UK and are proud to have supported a successful launch of a new product in the UK.

Developing the long-term relationship

As a company it is our vision to support our customers long-term success. Logistics is a crucial piece of the puzzle for any business looking to expand and develop their product.

Our Solutions Consultants at Baxter Freight are here to help strategise and find the right solution to add value to the supply chain.

Cross-trade solution with our partners DHL

Solutions Consultant Stephen Machan has helped to develop a cross-trade solution with a dedicated trailer from Netherlands into Cologne twice a week, allowing Grenade to put on as much product as they would like to move to ensure speedy distribution right across Europe.

This solution has been created to minimise handling, meanwhile our DHL partnership allows customers to receive their Grenade bars from a well-known, trusted and recognised carrier, ensuring the continued protection of their own brand reputation.

The team at Grenade can also enjoy having full visibility of their shipments with their own bespoke tracking and booking documents.

Will Charteris – Grenade’s Account Manager

Will is the dedicated account manager who assists Grenade with any requests they have – no matter how big or small. He is there to answer any queries and provide updates on movements.

If you are looking to move goods via road and would like to know more about the movements of Grenade – please contact Will today!

Explore our core services


Road and rail freight


Groupage and warehousing


Sea freight


Air freight

Are you connected with Claire?

Claire is our Talent Acquisition Specialist so if you’re on the Easter Job Hunt, she’s a great person to connect with on LinkedIn.

Claire is always sharing news on our latest vacancies, top job hunting tips and showcasing what a career at Baxter Freight looks like.

Don’t delay, get connected!

Get to know us better!

Hi – we’re Baxter Freight 🖐️ It’s great to meet you!

Yes we move freight, but take a closer look and you find we’re so much more

From our vibrant office culture to the values we live by – find out what makes us tick.

Egg-cellent - you've found a new job!

Forget about the chocolate eggs this Easter – you’re on an Easter Job Hunt! And we have a cracking one for you to enjoy 🥚

If you’re a uni grad with a passion for sales – we have the opportunity for you.

Check out our Graduate Account Manager vacancy and apply today!

Egg-cellent - you've found a new job!

Forget about the chocolate eggs this Easter – you’re on an Easter Job Hunt! And we have a cracking one for you to enjoy 🥚

If you’re an experienced sales professional looking to develop long-term relationships with your clients – we have the opportunity for you.

Check out our Account Manager vacancy and apply today!

Established reputation

Our levels of experience and reputation have enabled us to innovate quickly within the industry.

Baxter Freight has been operating and excelling in the UK and Europe for over a decade now. Our leadership has been leading the way in the logistics industry for a lot longer.

We have led the way as the UK went through Brexit and established ourselves as experts in working in Europe. 

Vehicle Types:

Vans: Short wheel-based, Long wheel-based, Extra- long wheel based

Luton vans: Curtainsider, Box, Tail lift, Flatbed

7.5 Tonnes – 18 Tonnes: Curtainsider, Flatbed Box, Rigids, Tail lift, HIAB, Moffett

Artics (44 Tonnes): Box, Tail lift, Flatbed, HIAB, Moffett, Curtainsider

Rigids: Tail lift, Flatbed, HIAB, Moffett

Specialised Vehicles/Trailers: Sliding Roof, Low Loader, Stepframe, Double Decker, Mega, Beavertail, Extendable Flatbed, Super mega Flatbed, Wafer Deck, Container Self-loading, Skeleton, Racked / Open floor trailer, Tanker, Silo, Swap Body, Jumbo (Wagon & Drag), Walking floor, Coil well, Stanchion, Hanging Garment, Frigo

We have access to an extensive network that offers a wide range of vehicle types. If you need something in particular, please do not hesitate to contact us.